My Story

Ever since I was young, I've had a strong interest in jewelry. It all started from the moment I picked up tools and attempted to string small beads and threads together – that's when I knew I had found a way to express my personality and creativity.

 

Now, as a 25-year-old young woman with a stable job, my life is fast-paced, often filled with business trips and various meetings. What I need is jewelry that can seamlessly transition from formal business settings to casual occasions. However, the jewelry available on the market is either too complex and outdated or fails to reflect my personality and style, let alone allowing me to freely combine elements that I like. So, during my leisure time outside of work, I picked up the hobby I had in my teens – crafting jewelry by hand, creating necklaces that suit my daily needs and reflect my personality.

 

One day, a friend saw me wearing one of my self-made necklaces and was drawn to its simple yet elegant style. When she learned that I had made it myself, she was amazed and asked if I could design a similar style for her. Another friend noticed my necklace at a dinner party and remarked that all the options she found for evening wear were extravagant and luxurious, lacking a graceful necklace suitable for a young woman.

 

This made me realize that my friends – busy professionals like myself – also faced similar challenges. They spent a lot of leisure time searching for jewelry that was both suitable for formal occasions and reflected their personalities, yet the market often only offered traditional and somewhat outdated choices.

 

Before long, I began designing and crafting necklaces for my friends, each one customized according to their personalities and professional needs.

These necklaces not only received their appreciation but also sparked interest among their colleagues and friends. In about six months, my "small studio" gradually became lively (actually, I was working from home during my downtime),and more orders made me realize that I was not just making jewelry for myself anymore but helping a group of career women with similar needs find their ideal jewelry.

 

This experience led me to establish "Joels_Jewelry."

 

For me, "Joels_Jewelry" not only provided a way to turn my hobby into a career but also helped a group of career women with similar needs find elegant and simple jewelry that suited their preferences. Whether in the workplace or during leisure time with friends, I hope to help every woman find jewelry that they can confidently wear in any occasion.